IDFC FIRST Bank
Anju Yadav is a seasoned performance marketing specialist with extensive experience in digital acquisition and growth strategies. Currently serving as a Sr. Manager at IDFC FIRST Bank since August 2023, Anju focuses on managing digital acquisition for various products. Prior to this role, Anju held key positions at IIFL as a Performance Marketing Manager, generating revenue through effective digital acquisition campaigns, and HDFC Life as a Deputy Manager in Ecommerce and Digital Marketing. Anju's career also includes roles as a Sr. Media Planner at The Digital Street, Business Manager at GroupM, and SEM Analyst at ReachLocal, in addition to foundational experience as a Search Engine Optimization Executive at Quantum Technology. Anju holds a Bachelor of Commerce degree from the University of Mumbai.