IdHAIR
Henriette Sander Troelstrup is a seasoned professional in the Personal Care market with extensive experience in product management and purchasing. Currently serving as a Business Unit Manager at IdHAIR since March 2024, Henriette previously held the position of Product Manager at BrandFix A/S from June 2021 to January 2024, where responsibilities included driving and developing distribution brands for the Scandinavian and European markets. Henriette's career also includes a significant role as a Senior Buyer at Salling Group, along with various positions at Dansk Supermarked and Sander PR. Educational qualifications include an Academy Profession degree in International Trade and Marketing from Erhvervsakademi Aarhus, alongside several complementary courses in marketing strategies and communication.
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IdHAIR
Founded in 1986, Arhus, Denmark IdHAIR has grown quickly and become recognised as a trustworthy, dynamic and forward thinking company. After the amazing success of IdHAIR wax now selling over 1.000.000 pots per year it was time for further growth and expansion. This started with ownership of a research and manufacturing facility in Sweden allowing the combination of industry experts the company now employ, along with a chemist to produce and develop exciting products for the hair care market. IdHAIR is now in over +30 markets around the world and new are opening all the time. Our mission is to become the best partner for hairdressers around the world. We will do that by living up to our motto: Innovation, commitment, cooperation and education. IdHAIR is also the owner of the Danish Poul M salon chain