Carlos Guevara

Carlos Guevara is currently the Marketing and Sales Manager at IDICO. Previously, Carlos held roles such as Gerente de Desarrollo de Negocios at Almacenes La 14, Gerente Trade Marketing at Almacenes La 14, and Jefe Negocios Internacionales at Comestibles Aldor. Carlos also has experience as Jefe de Mercadeo y Trade Marketing at Alimentos Lacali S.A. and Especialista Desarrollo Punto de Venta at CADBURY ADAMS COLOMBIA S.A. Across these roles, Carlos has demonstrated strong expertise in marketing, sales, trade marketing, and business development, focusing on increasing profitability, market share, and brand positioning. Carlos holds a Master's degree in Business Administration with an emphasis on Marketing and a degree in Industrial Engineering from Pontificia Universidad Javeriana - Cali.