Zsofia Szanyi

Zsofia Szanyi has a diverse work experience spanning various roles and industries. Zsofia is currently working at IDnow as the Head of Paid Marketing Channels, responsible for developing and optimizing campaign strategies to generate leads and improve ROI. Prior to this, they were the Team Lead Campaign Management at IDnow, where they led a team of marketers in generating pipeline through digital channels. Before joining IDnow, Zsofia was the Senior Manager Demand Generation at LinkedIn, where they were in charge of managing demand generation campaigns across multiple verticals. Zsofia also has experience working at Telefónica Germany as a CRM Marketing Manager, Acquisition Marketing Manager, and Digital Marketing Manager. Additionally, they have interned at Google and worked as a Communication Assistant at IT Services Hungary and as an Intern at Kitekinto.hu. Zsofia has a strong background in marketing, particularly in digital and demand generation strategies.

Zsofia Szanyi holds a Master's Degree in International Business from CEMS - The Global Alliance in Management Education, a Master's Degree in Marketing Management from Corvinus University of Budapest, and a Master's Degree in CEMS from Rotterdam School of Management, Erasmus University. Zsofia also has a Double Degree in Management Studies, specializing in Marketing & Finance, from Universität Passau. Furthermore, Zsofia has a Bachelor's Degree in Trade and Marketing from Corvinus University of Budapest. Zsofia has obtained several additional certifications, including B2B Marketing on LinkedIn, Account-Based Marketing (ABM) from CIM | The Chartered Institute of Marketing, Account-Based Marketing Foundations, Advanced Lead Generation, and Writing a Business Case from LinkedIn.