Beilin Wu has extensive experience in product and project management, currently serving as Head of Product (Student Experience) at IDP Connect since August 2015. Wu has successfully led strategic changes across the Hotcourses International portfolio, managing multiple websites in various languages, emphasizing user experience and product development. Previous roles include User Experience & Digital Marketing Manager at Hotcourses Group, where notable achievements involved leading UX initiatives and managing social media strategies, and Senior Marketing/PR Officer at TVB Europe, enhancing brand presence through effective online marketing campaigns. Wu’s foundational skills were developed at organizations such as Procter & Gamble and Kingston University, coupled with a Master’s degree in International Public Relations from Cardiff University and a Bachelor’s degree in English Advanced Interpreting/Translation from Guangdong University of Foreign Studies.
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IDP Connect UK & Ireland
IDP Connect: A gateway to the world's largest community of students. IDP Connect is the strategic partner of choice for institutions seeking access to engaged student communities. As part of IDP Education, the world leader in student recruitment, IDP Connect uses its global expertise, data-driven insights and trusted human connections to match universities, schools and colleges with the right students from around the world. Powered by the world’s most expansive omnichannel platform, we bring the story of your institution to life, from academic offerings to campus experiences and beyond. Through our unmatched physical office network, websites, apps, and virtual counselling solutions, students from all corners of the world form our connected community, along with our expert team of trusted education advisors, and our partner institutions. Our unparalleled data set of real-time student behaviour, market knowledge, and global reach provide you with the tools and insight needed to advance your institution. By building on trusted relationships and actively connecting our community of students, institutions, sector bodies and local educational experts throughout the world, IDP Connect plays a vital role in nurturing a thriving future for higher education.