Adrian Yeo

Adrian Yeo is an accomplished marketing professional with extensive experience in digital transformation, engagement marketing, and brand management across various sectors. Currently serving as Regional Marketing Director for IDP Education Ltd since August 2018, Adrian has significantly contributed to international education services. Previous roles include Head of Engagement Marketing at The Hour Glass Limited, where Adrian established an engagement marketing team and implemented a digital transformation roadmap, and Head of Dealer Digital Marketing at General Motors, focusing on enhancing dealer capabilities across multiple markets. Adrian's career also includes key positions at Volvo Group, DBS Bank, Avis Budget Group International, BCD Group, Amadeus IT Group, and AIA, demonstrating a strong track record in developing marketing strategies that drive growth and enhance digital presence. Adrian holds a Bachelor of Business in Marketing from Swinburne University of Technology and a Diploma with Merit from Temasek Polytechnic.