Muhammad Ata

He was in charge of Operations (Sales Order Management, Inventory Management, Logistics), Marketing Communications and Customer Experience. In this new role, he is still responsible for Marketing Communications and Customer Experience and will oversee the Group’s branding, content, channel & communications and event management function of the group.

Starting his career with PwC Singapore, Ata worked for Philips Healthcare Indonesia, United Kingdom and Singapore taking on various roles such as business development, commercial roles and customer financing before joining idsMED in 2015. Ata holds an MBA from the Nanyang Technological University, Singapore (Winner of the Association Bank of Singapore Gold Medal 2012) to complement his Bachelor of E-Commerce (Hons) from the National University of Singapore and his executive leadership course at the Harvard University.


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