Carlos Jimenez

Carlos Jiménez is an accomplished entrepreneur and educator with extensive experience in market research and consulting. As the Founder and CEO of Usefull Agency since August 2019, Carlos focuses on creating value through strategic consulting for a diverse range of industries, including food and beverage, healthcare, and finance. In addition to founding Tendencias Digitales and serving as Socio Director at Datanalisis, Carlos has also contributed to academia as a professor at IESA and as an instructor at Universidad Metropolitana. Carlos holds an MBA in Marketing from IESA, a Master’s in International Economics, and various certifications in coaching. Through various leadership roles in organizations such as Venamcham and Cavecom-e, Carlos has significantly impacted e-commerce and digital marketing in the Latin American market.