Yoav Mizrachi

Yoav Mizrachi currently serves as the Marketing Group Manager at Better Impression, a subsidiary of Natural Intelligence, since June 2023. In addition, Yoav has been a Professional Soccer Referee and the Head of the referees team in Israel's 1st division, Ligat ha'al, since December 2009. Prior to their current role, Yoav held multiple positions at Natural Intelligence, including Marketing Analytics Team Leader and Marketing Analyst from October 2020 to June 2023. Earlier experience includes working as a System Analyst at Medatech, where responsibilities encompassed analyzing business processes, system customization, and managing B2B relationships, among other duties. Yoav began the career as an SQL Developer. Educational credentials include a Bachelor's degree in Management Information Systems from Ben-Gurion University of the Negev and a Practical Engineer degree in Electrical and Electronics Engineering from Amal Technological College.