Pradeep Veldanda

Pradeep Veldanda is a seasoned sales professional with extensive experience in the food and beverage industry. Currently serving as Senior Sales Manager at IFB Agro Industries Ltd. since July 2016, Pradeep oversees business operations for the food brand IFB Fresh Catch across multiple regions, achieving significant turnover in diverse segments such as HoReCa and e-commerce. Prior to this role, Pradeep held various sales positions at Hindustan Unilever Limited from January 2007 to June 2016, focusing on channel sales and distribution management within the Andhra Pradesh region. Starting a career as a Territory Sales Executive at United Spirits Limited in 2006, Pradeep honed skills in market penetration and revenue generation. Academically, Pradeep holds an MBA and a BCom degree from Osmania University, complemented by a recent program in Sales and Marketing from The Strategy Academy Center for Advanced Studies.