Laurence Guerillon

Laurence Guerillon is an experienced professional currently serving as Data and Media Manager for eCommerce Capabilities at IFFCO Group since December 2021, with a focus on driving profitable growth across GCC markets. Previous roles at IFFCO include Senior eCommerce Manager and Ecommerce Key Account Manager for the UAE market. With a strong background in brand activation and sales, Laurence gained valuable experience as Instore Excellence Manager at HEINEKEN France and has held various marketing and sales positions within the company. Laurence co-founded and served as President of the non-profit organization 4LT Trophy 4 Ladies, aimed at supporting underprivileged children in Morocco. Educational qualifications include a Master’s Degree in Marketing Strategy and a Bachelor of Commerce from EDC Paris Business School and the University of Dundee, respectively.