Devin Fabricius

Devin Fabricius serves as the Director of Business Intelligence, Analytics, and Testing (DTC) at iFIT since October 2018, where responsibilities include KPI modeling, financial forecasting, reporting, and leading A/B testing to enhance data-driven decision-making for the direct-to-consumer business. Previously at iFIT, Devin held the position of Director of International DTC and operated as a Search Engine Marketing Specialist, focusing on optimizing SEM campaigns and website analytics. Concurrently, since June 2016, Devin has been a Loan Officer/Marketing Specialist at Wasatch Mortgage Solutions, enhancing customer experiences and online presence through effective communication and SEO strategies. Earlier experience includes a role as a Sales Operations Specialist at Melaleuca: The Wellness Company. Devin holds dual Bachelor's degrees in Marketing and Business Administration and Management from Utah State University, earned between 2012 and 2015.