Yoonbin Cho

Yoonbin Cho is a seasoned marketing professional with extensive experience in performance marketing and search engine marketing. Currently serving as Performance Marketing Manager at Ifolor Group since February 2023, Yoonbin previously held the role of Global Paid Search Manager at EF High School Exchange Year from September 2021 to January 2023. Prior to this, a period of parental leave and relocation to Switzerland included significant personal achievements, including obtaining various certifications in social media marketing, German language proficiency, and data science. Yoonbin's career began at Rakuten as a Search Engine Marketing Specialist and continued at trivago in various roles, including Business Development Manager, overseeing marketing strategies and P&L statements for Japan and Korea. Early experience includes a translation role at Hakuhodo Inc. and an academic background with a Bachelor's degree in Communication and Media Studies from Waseda University, complemented by an exchange program in Journalism at the University of Maryland.