Alex Guilger

Alex Guilger is the current Head of Growth Marketing at iFood. Alex has previously worked as a Coordenador de mídia at WROI Performance Online from October 2012 to August 2014, where they were responsible for the planning and administration of performance online campaigns for retail clients, including search marketing (Google AdWords and Bing Ads), dynamic campaigns (RLSA, DSA, DRA and DSA), Display campaigns (GDN, Facebook and portals), Facebook Ads, retargeting (Criteo and Rakuten), and Price Comparison Management (Buscapé, Shopping UOL, Zoom, Zura, Já Cotei and Cota-Cota).

Some of the clients Alex has worked with include PB Kids, Máquina de Vendas, Gallerist, Espaço Fashion, Boutique de Luxo, Quem disse, Berenice? (Grupo Boticário), Loja Scala.

Before WROI Performance Online, Alex worked as anEstagiário de mídia at Directa Click from August 2011 to October 2012 where they were responsible for creating campaigns in sponsored links (Google Adwords and Facebook Ads), price comparison sites (Buscapé and Bondfaro), online campaign management and optimization, preparing digital campaign reports and metrics for clients, behavioral analysis of users on the internet as a whole, analysis of the active market of the agency's clients and pundit

Alex Guilger has a post-graduate degree in Artificial Intelligence applied to marketing from ESPM Escola Superior de Propaganda e Marketing, and a bachelor's degree in Marketing from Universidade Anhembi Morumbi. Alex also has certifications from Google in Google Analytics IQ and from Microsoft in Bing Ads - Certified Partner.

Their manager is Bruno Henriques, VP Growth.