Natalia Siniscalchi

Natalia Siniscalchi is an accomplished professional with extensive experience in CRM and growth strategies across various industries. Currently serving as Coordenadora de CRM e Growth at iFood since February 2022, Natalia leads a multidisciplinary team focusing on client retention, reactivation, and strategic data analysis. Previous roles include Coordenadora de CRM at RD, where Natalia enhanced customer journeys through Salesforce Marketing Cloud, and a Consultant position at EY specializing in digital marketing projects. Natalia's career also features significant contributions in digital marketing with Bourbon Hotéis & Resorts and Granol Industria Comércio e Exportação S/A, alongside foundational experience as a marketing intern at Hilton Sao Paulo. Natalia holds a postgraduate degree in Strategic Business Management and a bachelor's degree in Advertising and Propaganda from Universidade Presbiteriana Mackenzie.