Gérard Donadieu is a current Directeur Procurement & Knowledge Management at GROUPE IFOP, a position held since 2022. Previously, they served in various leadership roles at renowned international firms such as Ipsos, GfK, and Research International, developing expertise in market studies, consumer behavior, and innovation. Gérard has worked with major clients including Unilever and Procter & Gamble, and has founded their own marketing consultancy. They hold advanced degrees in Marketing from Grenoble IAE, obtained between 1983 and 1987.
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