Research Team

The Research Team at GROUPE IFOP is dedicated to delivering insights through rigorous quantitative and qualitative studies. Comprising experts across various sectors such as beauty, wellbeing, luxury, and healthcare, the team employs advanced methodologies in market research to assess consumer behavior and opinions, thus aiding clients in strategic decision-making and effective communication assessment. Their comprehensive approach integrates traditional research with innovative data science techniques to offer actionable intelligence in a dynamic marketplace.