Mariette Snyman (She/her)

Director of Marketing ANZ at IFS

Mariëtte is a high-impact business and communications leader with corporate level experience at world-class organisations in the information technology and services industry (Saas), plus Fortune 500 Group incl. Finance, Insurance, Tourism, Marketing, and Government industries. Her experience spans across Australia, Austria, Africa, India, Japan, Malaysia, New Zealand, Singapore, South Africa, South Korea, United Kingdom, and the USA.

She has led global digital initiatives such as the first of its kind, end-to-end and direct-to-consumer e-commerce platform for Superior Choices, the first Virtual Reality project for Tricentis, mobile app launch for Kasu, and multiple frequent flyer CRM software platforms for LoyaltyPlus.

Others include being an editor-in-chief and creative director for Assupol commercial TV and radio adverts and financial year-end reports, ABM demand gen campaigns, event management, trade show sponsorships and brand activations for IFS and Tricentis.

She firmly believes in giving back. She served on a number of boards and committees (Chair) in the past, i.e. AMI State Committee (NSW) Advisory Committee, AMI mentor, non-executive Board Director at Migraine Australia (NFP), Louis Botha Children's Home Board Member (NFP), etc.

In her spare time, she creates go-to-market strategies for tech startups and SMEs. She is in the process of launching her side hustle in 2023, which will be her 2nd e-commerce business to date.

Mariëtte, with her unstoppable go-getter attitude, is a pro-active results-driven entrepreneur, with a creative and versatile open mind, who sees no limit.

She is also a University of Pretoria and Rotary International Alumni.

Links

Work style

How I prefer to work

Remote

Mostly on my own

Qualities I value in my colleagues

  • Loyalty
  • integrity
  • reliability
  • team spirit
  • self-motivation

My communication style

  • Polite
  • assertive
  • direct
  • transparent
  • genuine

My pet peeves

  • Ungratefulness
  • disrespectfulness
  • politics
  • arrogance
  • dishonesty

Personal Q&A

  • How would your best friend describe you in 1 sentence?

    A go-getter that doesn't take no for an answer

Timeline

  • Director of Marketing ANZ

    Current role

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