Verity McDonald

Verity McDonald is a Global Brand Campaign Specialist at IFS, focusing on the award-winning IFS.ai Brand Campaign and driving activations across multiple global airports and airlines since June 2023. Previously, McDonald served as a Brand and Sponsorship Specialist at IFS, where responsibilities included managing global sponsorships and supporting strategic branding activities. McDonald also held the position of Marketing and Social Media Assistant at Portsmouth City Council, successfully leading a social media campaign that resulted in a 687% increase in engagement. Earlier experience includes a Brand Development Internship at IFS, where project management and customer engagement initiatives were central to the role. McDonald holds a Bachelor's degree in Business and Management from the University of Portsmouth, completed in June 2023.