Paul Alexander Hoffmann is an experienced professional with a diverse background in client engagement, sales, and financial management. Currently serving as the Client Engagement Manager at the International Free Zone Authority (IFZA) since July 2025, Hoffmann oversees the management and onboarding of IFZA Channel Partners while driving revenue growth. Previously, in various roles at CAFU from February 2024 to June 2025, Hoffmann led a retention team, cultivated relationships with large enterprises as a Senior Key Account Manager, and excelled in acquiring new B2B accounts. Hoffmann co-founded and managed sales operations at Caravela Middle East FZE from September 2012 to January 2024, focusing on customer acquisition and project management. Earlier career experience includes serving as Group Financial Controller at Spheros GmbH, where financial analyses supported multiple subsidiaries. Hoffmann holds a Master of International Business from Hult International Business School and multiple bachelor's degrees in business administration from renowned institutions.
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