Marina Klenikskaya

Marina Klenikskaya is an accomplished marketing analytics professional with extensive experience in leading data analysis teams and projects within IG since March 2014. As the Marketing Analytics Lead, Marina manages a team of up to 8 data analysts, driving commercial and funnel analysis across global markets while collaborating with stakeholders from over 15 countries. Professional expertise includes Multi-Touch Attribution, Marketing Measurement, and Demand Measurement, alongside strong cross-functional leadership in support of Data Engineering and Data Science projects. Previous roles at IG include Marketing Data Analyst, Social Media and Video Advertising Team Lead, Mobile Marketing Team Lead, and Mobile App Marketing Manager. Prior to IG, Marina worked as a Mobile Marketing Manager at xp(CAPITAL) and as an SEO Team Leader at dotDigital Group plc. Educational qualifications include a Master of Science in Economics and Management from Belarus State Economic University and a course from Harvard Business School Online.