Kevin Barnes

Kevin Barnes is currently the Head of Insight - Data at IGD, where they lead the strategic development of market and retail data, focusing on global grocery trends and enhancing analytical capabilities. Previously, they served as a Lead Business Consultant at Aimia Inc, managing a team that supported Sainsbury's customer insight needs, and prior to that, they were a Client Director at dunnhumby, working on loyalty data and decision-making processes for major brands. Kevin holds a BA in Geography from the University of Durham and a Diploma from the Chartered Institute of Marketing obtained at the London School of Marketing.