Marketing and Product Management

The Marketing and Product Management team at IGM Holding B.V. is responsible for maximizing the visibility and recognition of the company’s brands and products in the Dutch sanitary market. The team achieves this through strategic marketing campaigns, managing digital presence, and utilizing business intelligence to optimize product offerings. They also ensure the successful introduction and promotion of new products under IGM's proprietary brand, Regn. Additionally, the team collaborates to create effective in-store and online shopping experiences that cater to both retail and direct consumers.