Dan Bilzerian

IGNITE’s founder and CEO, Dan Bilzerian initially founded the brand as Ignite Cannabis Co. in 2017 to be a catalyst of change in the cannabis industry, and gain legitimacy as the first premium global cannabis brand. The IGNITE brand direction quickly evolved with it’s sights set on being the world’s leading global lifestyle brand. Dan’s involvement with IGNITE is much deeper than just the initial launch of the brand, he’s personally involved with the selection and sourcing of every IGNITE product that goes to market. IGNITE together with Dan have always and will continue to disrupt the market by illuminating the ability to be authentically and unapologetically yourself.