Ignition Technology
Marika Rauhaniemi is a seasoned professional in marketing and sales operations with extensive experience in the retail sector. Currently serving as the Manager of Marketing & Sales Operations at Ignition Technology since October 2022, Marika previously worked at Kultajousi Oy for over 16 years, where roles included Advertising Manager, Product Manager, and Product Assistant. Key responsibilities involved planning and implementing marketing campaigns, managing vendor relations, and overseeing product assortment and inventory. Marika holds a degree in Tourism Development from Häme University of Applied Sciences and a vocational qualification in business and administration with a focus on foreign trade from North Karelia College Lieksa.
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Ignition Technology
Ignition was established to help new and emerging technology vendors fast track their go-to-market strategy in a two-tier distribution model. Ignition focuses on choosing technology solutions that are complementary, or a refresh opportunity, for our channel partners. Having looked at a multitude of solutions in the last few years in the networking and security market we are a filter for new technology. Unlike other traditional distributors/VADs in the market we validate our technology choices by the people that make the buying decisions - end users. Ignition has a large community of enterprise end users that review and test new technology before we take it to channel. This is the only way to perform our due-diligence. Ignition is a channel only organisation.