Rubi Segura

Global Marketing Director, Demand Generation at Ignition

Rubi Segura has a diverse work experience spanning several industries and roles. Rubi currently works at Ignition as the Director of Global Field Marketing. Prior to this, they held the position of Regional Marketing Lead - APAC and Regional Marketing Manager - APAC at the same company. Before joining Ignition, Rubi worked at Iress as the Marketing Manager & Digital APAC, where they oversaw lead generation and client retention marketing campaigns and managed events. Rubi also played a crucial role in the marketing digital transformation at Iress. Rubi's previous experience includes working as a Senior Marketing Consultant at Smaart Marketing, where they developed strategies and managed marketing projects for clients. Rubi also worked as a Tutor/Lecturer at La Trobe University, and as the Senior Marketing and Communications Manager (Consulting) at Lincoln Indicators. Rubi's earlier roles include serving as the Group's Marketing & Communications Manager at Netwealth, as the Marketing & Online Marketing Manager at Affinity Maker, and as a Partner & Marketing Manager at Concentra Asesores, where they helped grow the company and positioned it as the third-largest insurance broker in Mexico.

Rubi Segura has a Master's degree in Business (Information Technology) from RMIT University, which they obtained from 2005 to 2006. Rubi also has another Master's degree in Business (Marketing) from the same university, completed from 2004 to 2005. Prior to their Master's degrees, they earned a Bachelor's degree in Marketing (Hons.) from Universidad del Valle de México from 1998 to 2002. In addition, they attended a seminar in International Business Development at Seneca Polytechnic in 1998. Later, in 2011 to 2012, they pursued the RG146 degree in General Knowledge, Superannuation, Life Insurance and Managed Investments from Kaplan University.

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