iGoDirect Group
Anthony McDonald is a seasoned professional with extensive experience in promotional intelligence and marketing. Currently serving as a Promotions and Loyalty Platform Consultant at iGoDirect Group since January 2024, Anthony specializes in providing digital and physical gift card solutions, loyalty platforms, and data-driven promotional strategies. Previously, Anthony held the position of Strategic Account Executive at IVE Group from January 2023 to January 2024, where innovative solutions were developed to enhance brand experiences. Prior roles include Senior Sales Manager at Quantcast, where Anthony contributed to creating personalized digital experiences through advanced data-intelligence platforms, and various leadership positions at REA Group and iNC Digital Media. Anthony’s career in sales and account management began with significant roles at The Age, backed by an Advanced Diploma in Marketing from Swinburne University of Technology.
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iGoDirect Group
Established in 1999, the iGoDirect Group is a rewards and promotional technology provider with end-to-end solutions in prepaid, gift cards, consumer promotions and data analytics. iGoDirect has been at the forefront of direct marketing and the evolving digital landscape, leveraging its proven technologies and innovative platforms. As a Principal Member of Visa, we have obtained an issuing licence in Australia and strengthened our position in the fast-growing prepaid payments market. We enable clients to deliver frictionless customer experiences and fresh innovation within the payments, loyalty and rewards sectors. Boasting hundreds of thousands of members, iGoDirect manages YourSayPays; a platform that invites consumers to participate in surveys and competitions in return for gift cards. We also run Rewards Come True and True Rewards, working with brands to formulate cashback, loyalty, and reward programs to uplift sales targets and contribute to consumer and employee satisfaction.