Floor Verhorst-Willems

Floor Verhorst-Willems is a seasoned professional with extensive experience in strategic business development and marketing. Currently serving as Strategic Business Manager at IGS GeboJagema since July 2021, Floor focuses on expanding international business in high precision moulds for medical applications. Prior roles included New Business Development & Marketing Manager at Norsk Hydro, where responsibilities encompassed creating sales opportunities through market insights and leading sustainability initiatives. Floor has held various positions at Norsk Hydro, including Sales Director Products & Components, Fabrication Manager, Key Account Manager, and Marketeer, all of which contributed to advancing market presence and operational excellence. Additionally, Floor has held managerial positions at The ACTIVboard people, Novoferm Nederland BV, and Expodia, complemented by a strong educational background featuring courses at INSEAD, Nyenrode Business University, and NIMA.