Asim Shaikh

Asim Shaikh is an experienced executive in the eCommerce and digital marketing sectors, currently serving as General Manager and Senior Director of eCommerce at iHerb, LLC, focusing on MENA strategy and growth since February 2024. Prior to this role, Asim worked at Chalhoub Group from February 2021 to February 2024 as General Manager for Digital, Growth, CRM, and eCommerce, where responsibilities included P&L accountability and developing digital strategies. Asim's earlier experience includes serving as Director of eCommerce and Digital at Target and Senior Manager for eCommerce at Lenovo, as well as a significant tenure at Luxottica, leading a team in digital marketing and strategy. Throughout the career, a strong emphasis has been placed on customer acquisition, omni-channel operations, and digital optimization across multiple markets.