iHerb
Iris Wu is an experienced marketing professional with a strong background in lifecycle marketing, customer retention, and campaign management. Currently serving as a Lifecycle Campaign Manager at iHerb, LLC, Iris develops and executes comprehensive marketing strategies while leading cross-functional collaborations to enhance customer journeys. Previous roles include Customer Marketing Manager at When I Work, where Iris focused on email and SMS campaigns, and CX & Growth Marketing Strategist at FMG Suite, where Iris was instrumental in driving user engagement and revenue growth. With additional experience in customer success, project management, and marketing coordination across various companies, Iris has effectively managed teams, optimized processes, and implemented strategies that have resulted in significant improvements in business performance. Iris holds a Bachelor of Science in Marketing from San Diego State University.
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iHerb
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iHerb is a U.S. based multichannel direct-to-consumer e-commerce retailer, specializing in vitamins, supplements, nutrition and other natural products. Started in 1996, our company promoted the benefits of the herb St. John's Wort; hence the name: iHerb. Since then, we have grown to offer one of the largest selections of high quality nutritional products in the world. iHerb carries more than 30,000 products made by over 1,000 well-known, respected brands. Shipping to 150 countries, our customers are as diverse as the products we offer. Combining our advanced e-commerce platform and state-of-the-art warehouses, customers find features such as speedy re-ordering and up-to-the-minute stock information. iHerb’s distribution centers are also industry-registered by NSF International, earning Good Manufacturing Practice (GMP) registration. Mission: Offer our Customers earth’s best selection of available natural products, at the best possible value, delivered with the most convenient experience