Iris Wu

Iris Wu is an experienced marketing professional with a strong background in lifecycle marketing, customer retention, and campaign management. Currently serving as a Lifecycle Campaign Manager at iHerb, LLC, Iris develops and executes comprehensive marketing strategies while leading cross-functional collaborations to enhance customer journeys. Previous roles include Customer Marketing Manager at When I Work, where Iris focused on email and SMS campaigns, and CX & Growth Marketing Strategist at FMG Suite, where Iris was instrumental in driving user engagement and revenue growth. With additional experience in customer success, project management, and marketing coordination across various companies, Iris has effectively managed teams, optimized processes, and implemented strategies that have resulted in significant improvements in business performance. Iris holds a Bachelor of Science in Marketing from San Diego State University.