Andrew I.

Andrew I. is a seasoned professional in web strategy and user experience, currently serving as the Head of Web Strategy & UX at IIBA since December 2018, where significant advancements in web performance and user engagement metrics have been achieved. With a robust background in digital experience across various industries, including fintech, Andrew has spearheaded initiatives that drive user acquisition and optimize online presence. Previous roles include senior positions at Northwater Capital Management, GMS Enterprises, and Purolator Inc., where leadership and innovative solutions led to substantial improvements in user engagement and operational efficiencies. Andrew's educational credentials include an Honours Bachelor of Illustration from OCAD University and certifications in situational leadership and information architecture.