Benedict Birch is a Senior Digital Leader at IKEA with over 20 years of experience in digital roles within the retail sector across three markets. Previously, Benedict served as a Digital Assignment Leader at Inter IKEA Group and held multiple key positions at IKEA, including Head of eCommerce and Head of Digital Product, where they successfully established IKEA’s online presence in India. Known for a strong ability to identify talent and foster a performance culture, Benedict has managed P&L responsibilities ranging from £10m to £500m, consistently promoting sustainable growth through data-driven strategies and insights. Benedict holds a BTEC in Computer Studies from Boston College, Lincolnshire.
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