Daniel Martelo Muñoz is an economist with over six years of experience in marketing and commercial areas, specializing in CRM strategies, shopper behavior, competitive analysis, and the development and implementation of marketing plans. Currently, Daniel serves as the CRM Manager at falabella.com, leading a team focused on increasing sales through direct marketing channels. Previously, Daniel held various roles, including Regional Commercial Director at Porvenir and Marketing Intelligence and CRM Leader at IKEA. Daniel holds a Bachelor's degree in Economics and Finance, as well as a specialization in market intelligence and ongoing education in e-commerce management.
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