Don Peterson is an experienced leader with over 20 years of expertise in insights, business intelligence, and data analytics. At IKEA, they developed and executed data strategies to support e-commerce transformation and GDPR compliance, while also leading teams and programs across various roles. Don has held positions including Business Intelligence Manager and Group BI Manager at IKEA, and has previously worked at Aon Hewitt and BearingPoint, focusing on business intelligence and analytical tools. They earned a Bachelor's degree in International Marketing from Bethel University.
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