Jeehye Pak has extensive experience in market research and consumer insights, having worked at IKEA from September 2019 to July 2025 in roles such as Roadmap Leader and Global Integrated Insight Leader. Prior to IKEA, Jeehye served as the Director of Country Consumer and Customer Insights Manager at Koreaeye Square from January 2010 to January 2016, focusing on user experience, shopper experience, and brand media research. Previous positions include Global Researcher at Hankook Research Co. from January 2009 to January 2010, and Case Manager at the New York Asian Women's Center from January 2007 to January 2008. Jeehye Pak earned a Bachelor's degree in Psychology from the University of North Texas between January 2003 and January 2006, with additional education from Tokyo University of Marine Science and Technology.
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