Karolina Ax

Karolina Ax is a passionate Swedish and Spanish brand strategist with over 15 years of experience in both agency and client settings. Currently, they serve as a Sustainability Communication Business Partner at IKEA, where they lead strategic planning efforts to enhance stakeholder communication and contribute to business goals. Previously, Karolina held various roles in marketing and communications, including Head of Marketing & Communications at Topp Design & Innovation and Digital Strategic Planner at Halbye Kaag JWT. Their diverse experience across a range of industries has equipped Karolina with a deep understanding of brand strategy, change communications, and digital transformation initiatives. Karolina's commitment to sustainability and continuous learning underscores their approach to fostering meaningful connections between businesses and consumers.