Michelle Gustafsson

Michelle Gustafsson is an experienced marketing and customer engagement professional, currently serving as Customer Engagement & Loyalty Manager and Country Loyalty Leader at IKEA since September 2017. In this role, responsibilities include coordinating loyalty communications and ensuring data compliance within the commercial organization. Previously, Michelle held positions at Medius as Global Demand Generation Manager, and at ReadSoft in roles such as Manager, Global Marketing Operations and Global Marketing Automation Specialist, where contributions involved lead generation processes and campaign management. Earlier experience includes financial roles at Sony Ericsson Mobile Communications and Rohm and Haas, showcasing a diverse skill set spanning marketing operations and financial services.