Peijing Ni

Peijing Ni is a Retail Concept Insights Manager at IKEA Inter Group Insights, bringing 20 years of experience in Consumer and Market Insights. With a strong focus on research methodologies, Peijing has led global brand and customer experience projects, emphasizing consumer-centricity and data-driven decision-making. Peijing’s past roles include positions at VF Corporation, Inter IKEA Systems, Avon Cosmetics, Ipsos, and Millward Brown, where they consistently built high-performing teams and fostered collaborative relationships with stakeholders. Peijing holds a Master of Business Administration with a specialization in marketing and communication from Vlerick Business School and a Bachelor of Law from Shanghai University.