Pernilla Persson

Pernilla Persson is a seasoned professional with extensive experience in customer experience, product management, and digital marketing. Currently serving as Global Product Manager and Global Head of Experimentation at IKEA since September 2021, Pernilla has previously held leadership roles, including Head of Customer Experience at CDON and various management positions within E.ON Sverige, where responsibilities spanned customer support, quality control, and sales within the solar energy sector. Pernilla's career also includes significant roles in CRM and insight management at Ikano Bank and Ikano Insight, along with project management experience at DAD Direct. Educationally, Pernilla is expanding product management expertise through Silicon Valley Product Group and holds a Bachelor of Science in Business Administration/Marketing from Lund University.