Pia Cheng is an experienced marketing professional with a background in digital and loyalty marketing. Key roles include serving as a Marketing Executive at Neo Derm Group Ltd. and progressing through various positions at Starbucks Coffee Hong Kong, culminating as a Senior Marketing Specialist. Pia also held the positions of CRM Assistant and CRM Executive at I.T, and has recently taken on multiple roles at IKEA, including IKEA for Business Manager and Market Commercial Activity Leader for Hong Kong and Macau. Pia holds a Bachelor of Chinese and Bilingual Studies from The Hong Kong Polytechnic University.
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