Silvia Roccoberton is an experienced media leader currently serving as the Country Paid Media Leader at IKEA Group, where they are responsible for media strategy, planning, and buying with a focus on efficacy and innovation. From 2010 to 2014, they held various marketing roles at IKEA Group, including Media Specialist and Marketing Specialist, where they developed media mixes, improved CRM strategies, and conducted market research. Silvia completed a Master in Retail Management and Marketing at CUOA Business School in 2010 and a degree in Economics from Università Bocconi in 2008. They also gained initial experience through an internship at IKEA IT in 2009.
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