Victor W.

Victor W. is a seasoned professional with over 10 years of experience in the living room furniture sector at IKEA China. Currently serving as the National Business Leader for Living Room Storage Furniture, they have been instrumental in developing a 3D AR planning system for system furniture, now implemented in 14 stores. Previously, Victor held various leadership roles at IKEA, including leading teams and contributing significantly to sales and business strategies. They also co-founded Yunshan Cafe and gained early experience in corporate communications and public relations. Victor holds two bachelor's degrees, one in Human Resources Management and another in Advanced Translation.