Youri de Jong is currently the Senior Digital Project Leader in Strategy & Operations at IKEA / Ingka Group, where they lead strategic projects focused on growth and omnichannel commerce. Previously, they held various roles including Senior Specialist in Ecommerce Strategy & Insights at PVH Corp. and Strategy Consultant at Monitor Deloitte. Youri has also gained experience as a Marketing Researcher at Ditmeijers' Group BV and an intern at Rocket Internet SE. They hold a Master of Science in Behavioural Economics from Erasmus School of Economics and a Bachelor of Science in Economics and Business from the Universiteit van Amsterdam. Additionally, Youri co-founded laye sports in 2024.
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