Fernando L. Payero Guinea

Fernando L. Payero Guinea is an experienced media professional with a solid background in trading and media management. Currently serving as Trading Manager at IKI Media since March 2021, Fernando has previously held the position of 360 º Media Trade Manager at Publicis Media from February 2017 to December 2020. Prior to that, Fernando worked at Starcom MediaVest Group for over 17 years in various roles including Jefe de Negociación y Compra and Comprador y Planificador de Medios. Fernando began professional career in the media sector at Quiero TV as Responsable Dpto. Reclamaciones in 1999. Fernando holds a Licenciado en Ciencias de la Información, Publicidad y RR.PP from Universidad Complutense de Madrid, achieved between 1990 and 1996.