Emmanuelle Piou

Emmanuelle Piou is a seasoned marketing professional with extensive experience in CRM and loyalty program management. Currently serving as Responsable CRM at IKKS since July 2022, Emmanuelle oversees marketing campaigns across France and internationally, focusing on communication planning and targeting. Prior roles include Responsable Fidélisation at Nature et Découvertes, where strategic development of loyalty programs and contact plans were managed, and Responsable CRM and e-commerce Acquisition at Dr Pierre Ricaud, where commercial animation plans for the website were constructed. Emmanuelle has also held various marketing roles at Agence TRAFIC and Leo Burnett, contributing to local communication strategies and digital project coordination. Emmanuelle holds a Master in Management with a specialization in International Marketing and Communications Strategy from École Supérieure de Commerce Et de Management and has further academic experience from London Metropolitan University.