Zeynep Karaarslan Basaran

Zeynep Karaarslan Basaran is a seasoned professional in brand strategy and communication, currently serving as a Brand Strategy Advisor at ForInvest since December 2021. Zeynep has extensive experience as an Advisor to the Executive Board of iLab and has been an Adjunct Faculty member at Koç University since February 2014, teaching "Communication Campaigns." Zeynep is also a Strategic Planning Consultant at Brandthinktank Group and has a longstanding role in brand consultancy and project management at Madalion. Previous teaching roles include adjunct faculty at Istanbul Bilgi University and lecturer at Istanbul Moda Akademisi. Zeynep's career includes significant positions at Manajans/JWT as CEO and VP of Account Planning, along with serving as Country Manager for the Diamond Trading Company. Educational qualifications include an MA in Advertising from The University of Texas at Austin and a BA in Economics and English from Bryn Mawr College.