ILLA
Heather Hendricks is an experienced marketing and content professional currently serving as the CMO of ILLA, a platform-focused adventure collective dedicated to empowering women in the outdoors. Alongside this role, Heather operates a freelance creative service company that specializes in content creation, social media strategy, and project management. With a background as editor for Jackson Hole Snowboarder Magazine and various influential positions at established companies such as Storm Mountain Media and Yahoo, Heather has demonstrated expertise in content management and brand development. Heather holds a Bachelor of Science degree in Communication with a focus on Broadcast Journalism from the University of Colorado Boulder.
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ILLA
ILLA is a platform-enabled adventure collective that is making space for women in the outdoors. As a member, you tell ILLA what outdoor activities you want to do—and ILLA matches you to other women in your area who want to do the same activities on your days off. Our platform aggregates data on individual preferences, user behavior, weather, recreational areas, support services, and many other parameters to deliver highly curated connections and experiences to outdoor women, wherever they are.
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