Russ Cheatham

Illicit Elixirs is here to bring the FUN to the functional beverage category with a dopamine- enhancing line of sparkly, flirty, fruity beverages. Inside every can is real fruit juice, fizzy bubbles and DopaJoy®, Our proprietary Dopamine (the happy hormone) supporting ingredients that produce real results. Delicious flavors, nothing artificial, fake or yucky. Outside the can is a fun, bold design with pop culture flavor names and an augmented reality enabled label that brings the flavor and the brand to life. Our mission is to give everyone permission to enjoy a daily dose of happy hedonism.