Sidney Lara

Sidney Lara is a seasoned executive with extensive experience in service management and operational leadership across various sectors. As the Vice President & General Manager of North America Parts at ITW since September 2025, Sidney leads strategic initiatives to optimize service offerings. Prior to this role, Sidney worked at Aquant as a Service Principal, focusing on generative AI-driven service optimization. Sidney has held significant positions at Rational, enhancing service operations across North America and improving operational metrics. Earlier experiences include leadership roles at Fluid Management and Nielsen, along with a long tenure at Videojet Technologies, where Sidney developed global processes and drove enhancements in customer satisfaction and operational efficiency. Sidney holds a Master of Business Administration from Lake Forest Graduate School of Management.