Kevin L. Neff, MBA

Kevin L. Neff, MBA has a diverse work experience in the digital advertising industry. Kevin L. is currently working as a Client Success Manager at illumin (AcuityAds Inc.), where they manage a book of business totaling $4-6 million in revenue annually. Kevin L. collaborates closely with sales to retain customers through top-notch service and strong campaign performance. Kevin L. also acts as a strategic partner, driving client revenue and brand presence through high and low-funnel campaigns.

Prior to their current role, Kevin worked as a Client Engagement Manager at Ebiquity plc, where they owned the digital delivery for all US accounts and worked with large blue-chip brands to minimize waste and increase efficiency in their digital supply chain.

Kevin L. also has experience as a Senior Digital Media Planner at Cendyn, where they managed the execution and campaign lifecycle of digital marketing campaigns for key hospitality accounts. In addition, Kevin worked as a Customer Success Manager at ADARA, where they managed client relationships and helped clients leverage ADARA's proprietary data for advertising initiatives.

Before that, they worked at Cardlytics as a Campaign Coordinator, where they built digital campaigns for a broad portfolio of clients. Kevin L. was responsible for optimizing campaigns and creating projections for campaigns. Kevin L. also worked as an Ad Operations Associate at Cardlytics, where they built programmatic campaigns and monitored campaign performance.

Kevin also has experience as a Campaign Analyst at comScore, where they tagged digital advertising campaigns and monitored campaign performance. Kevin L. also served as a Board Member of the comScore Young Professionals Group. Additionally, they worked as a Coordinator in Advertising Operations at Targeted Victory, where they implemented display and pre-roll digital campaigns and ensured they reached the target audiences.

Throughout their work experience, Kevin has demonstrated strong client management skills, strategic thinking, and the ability to drive results in the digital advertising industry.

Kevin L. Neff, MBA, holds a Master of Business Administration (MBA) degree from the University of Florida - Warrington College of Business, which they obtained from 2019 to 2021. Kevin L.'sfield of study during their MBA program was Business Administration and Management, General. Prior to pursuing their MBA, they earned a Bachelor of the Arts degree from the University of Delaware from 2010 to 2014. Kevin L.'sbachelor's degree involved a dual major in Economics and Political Science.

Kevin has also obtained several certifications throughout their educational and professional journey. Kevin L. completed The Trade Desk Edge Academy Certified: Executive Program from The Trade Desk in February 2022. Additionally, they earned an MBA certification from the University of Florida in May 2021. Other certifications include Microsoft Office Specialist Excel 2016 from Microsoft in June 2020, Six Sigma Green Belt (CSSGB) from the Institute of Industrial and Systems Engineers in February 2020, and various certifications from The Trade Desk, such as Trading Academy Certified - Professional, Trading Academy Certified – Connected TV, Trading Academy Certified – Practitioner, and Trading Academy Certified – Strategist, all obtained in November 2019.

Furthermore, Kevin has demonstrated their skills and expertise by completing additional certifications such as Learn SQL from Scratch from Codecademy in September 2018 and Duolingo Portuguese Fluency: Intermediate (Estimated) from Duolingo in September 2015. Kevin L. also holds the prestigious title of Eagle Scout from the Boy Scouts of America, earned in July 2010. More recently, Kevin earned certifications in Google Ads Search, Amazon DSP, and Google Display and Video 360 from Google and Amazon, achieved in December 2021, July 2021, and April 2019, respectively.